ten/05/2010 - NORTHBROOK, Ill.
Allstate today announced the expansion of their "X the TXT" initiative urging young men and women, their pals and families to appoint a DSGN8D TXTR before getting behind the wheel.
"Just like the designated driver' movement, this is about Americans taking responsibility behind the wheel in order to save lives," said Joan Walker, senior vice president of corporate relations at Allstate. "By deciding upon a DSGN8D TXTR, drivers can keep two eyes on the road and their thumbs off the cell telephone."
DSGN8TD TXTR the person empowered to text on behalf of a driver was initial introduced by Allstate this summer as part of their sponsorship of the Jonas Brothers' "Road Dogs" softball tour.
Through Road Dogs games, the Jonas Brothers spoke about the significance of appointing a DSGN8D TXTR, and game attendees could personalize important chains and t-shirts with the names of their appointed pals or household members. Additional than 7,000 important chains had been distributed and just about 15,000 men and women pledged not to text and drive by adding their thumbprint to the X the TXT banner on-internet site at every game throughout the 12-city Road Dogs tour.
X the TXT is a national movement created and led by Allstate to educate teens and their families about the dangers of texting although driving and encouraging them to make a public pledge not to do so. This campaign is part of Allstate's broader efforts to make our roads safer, in particular for young drivers.
Because Allstate launched X the TXT in the Fall of 2009, far more than 100,000 Americans have created the pledge at reside pledge events across the country or online at facebook.com/XtheTXT. In addition to the pledges of the Jonas Brothers, Jordin Sparks, U.S. Secretary of Transportation Ray LaHood, Meredith Vieira and Tom Joyner, other individuals have pledged not to text and drive.
Texting is a single of the most hazardous distractions facing drivers today, specifically among teens. And vehicle crashes are the number a single killer of teens, according to the National Highway Traffic Safety Administration (NHTSA), with teens crashing 4 occasions far more often than any other age group. A current Allstate Foundation study discovered that 49 percent of driving teens admit to being extremely distracted by texting and instant messaging although driving. NHTSA reports driver distraction contributes to 25 percent of all police-reported site visitors crashes.
An Allstate DSGN8D TXTR holiday program will kick off in late November. To take the pledge not to text and drive, or for far more data about the X the TXT initiative, check out /XtheTXT .
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's biggest publicly held personal lines insurer. Widely recognized by means of the "You happen to be In Really good Hands With Allstate" slogan, Allstate is reinventing protection and retirement to support far more than 17 million households insure what they have today and superior prepare for tomorrow. Consumers access Allstate insurance coverage items (auto, dwelling, life and retirement) and services by means of Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as nicely as by way of and 1-800 Allstate.
For far more data check out Allstate Insurance Digital Newsroom
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